The impact of BLACKPINK members on the fashion world is undeniable, this year. All the four members are representatives of different luxury houses. And yesterday, Rosé was officially crowned as the new global ambassador of luxury jewelry brand Tiffany & Co!
She took to Instagram to show appreciation and excitement over joining the house of Tiffany & Co. She joined the A-list names like Lupita Nyong’o, Elle Fanning and Jackson Yee.
This news will not come as a surprise to those keen-eyed BLINKS who might have noticed the brand’s obvious favoritism for the star over last year. Rosé became the only celebrity that Tiffany & Co. follows on Instagram in August of 2020. She is one of the only three accounts they currently follow!
Rosé has worked with the brand back when she graced the cover of W Korea wearing their jewelry.
She will start her role as the global ambassador with their HardWear line. She previously wore those pieces in BLACKPINK’s “Ice Cream” music video.
Now, she will be representing the 2021 Tiffany HardWear Digital Campaign that is inspired by the “attitude and edge” of various famous cities. With the bold designs and industrial shapes, it’s a perfect complement for Rosé’s modern style and bold personality.
Check out her campaign pictures below: