BTS is announced as the luxury brand Louis Vuitton’s new global house ambassadors on April 23. Louis Vuitton has praised the band’s positive influence on their audience and the impact they have on the Pop World all the while calling them ‘Pop Icons’. They added how pleased they are to welcome the members, RM, Jin, SUGA, J-hope, Jimin, V and Jungkook into the Louis Vuitton family. They shared a stylish picture of all the members with their label clothing as a welcome photo.
The artistic director of Louis Vuitton’s menswear collection, Virgil Abloh, said that he is looking forward to creating a meaningful collection by fusing luxury with contemporary culture. He also said there are different exciting projects in the near future. The members of the band BTS has also shared that this collaboration is meaningful and that they look forward to their time with Mr. Virgil Abloh.
BTS has previously seen dressed in Louis Vuitton for the 63rd Grammy Award Function in March this year.
Check out the campaign images below:
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