Instagram’s Threads Reaches 20% of Twitter’s Weekly Users
According to data.ai, there has been a slight decrease in the usage of Meta’s new text-based app called Threads. Since its launch, Threads has gained significant popularity, reaching 100 million users within just five days. The app has already surpassed one-fifth of Twitter’s weekly active user base globally and is 86 times larger than its biggest rival in the United States, Truth Social, which had 1 million weekly active users as of last week.
However, recent analysis shows a modest decline in Threads’ usage. The app’s daily active users decreased by almost 20% from Saturday to Tuesday and Wednesday, according to Sensor Tower, an app intelligence company. The time spent on Threads also dropped by 50%, from 20 minutes to 10 minutes, as reported by CNBC.Despite this decline, the enthusiasm around Threads remains strong.
The app, powered by Instagram, has already been downloaded over 150 million times, which is 5.5 times faster than the popular game Pokémon Go achieved during its launch. Data.ai found that Threads attracted approximately 93 million active users globally during its first partial week of availability before announcing its 100 million milestone.
India leads in terms of downloads with 33%, followed by Brazil (22%), the United States (16%), Mexico (8%), and Japan (5%). However, Threads is currently not available in the EU due to regulatory barriers related to privacy and data collection practices.Meta, the company behind Threads, initially reported over 2 million signups within two hours, which quickly increased to 5 million within four hours and 10 million within seven hours, according to a Tech Crunch report. The CEO of Meta later announced that the app had been downloaded by more than 30 million users.Previous reports suggested that Twitter had been affected by Threads’ popularity.
Twitter’s CEO, Linda Yaccarino, reassured users and denied claims that Threads had caused a decline in Twitter traffic. However, there were observations that links to Threads’ website in Twitter searches seemed restricted, making it difficult to discover user profiles or conversations happening on the new app.