What is Fast Fashion?

BY: The News Voice

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Companies for the sake of their profits make cheap, disposable clothing and sell them for higher  prices.

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The fashion industry if you haven't noticed is already a big-mess without some weird fashion trends. Apparel and footwear  production accounts for 8.1% of greenhouse gas emissions.

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Zara gets a lot of credit or blame for taking the idea of quick-response manufacturing and running with it.

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Forever 21 has recently announced it bankruptcy; should we celebrate this or bemoan the fact that it's been replaced by faster-fashion players like Boohoo and Fashion Nova.

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Technically, H&M is the oldest of the fast fashion giants , having opened as Hennes in Sweden in 1947.

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The generations before us used to know people that work in garment factory and had emotional investment. Once that is out, it turned out like investment in fast food.

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The speed at which garments are produced also means that more and more clothes are disposed of by customers, creating a huge amount of textile waste.

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Fast fashion also impacts consumers by encouraging "throw away" culture because of the speed of trends. Ultimately, it creates constant sense of need and dissatisfaction.

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What can we do?

Buy less Choose well Make it last

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