WhatsApp Business API

All You Need to Know

By Vaibhavi Dahake

April 22, 2021

With nearly 2 billion monthly active users, WhatsApp is not only popular in private sphere but even the business are increasingly turning to WhatsApp Business so they can connect with their customers. WhatsApp has 3 products- WhatsApp for private users, WhatsApp Business and WhatsApp Business API.

WhatsApp offers WhatsApp Business API as a solution for fast-growing businesses and for tackling the limitations of the Business App compared to WhatsApp Business which is for smaller businesses.

WhatsApp Business API is a powerful tool for commerce and it's becoming a great retail place, especially during remote times. Reliable, secure and fast to connect with customers. Lets take a look at benefits:

WhatsApp is used by over 2 billion people worldwide!

Reach:

It's much easier to reply to queries over text than phone or email.

Efficiency:

Save your investment for call centers or CRM systems.

Cost Effective:

With WhatsApp templates and quick replies, you end up saving even more effort.

You get happy customers. What more do customers want if you are going to be able to resolve their queries via something as simple and habitual as a WhatsApp message?

WhatsApp Business API is designed for businesses that receive large volumes of messages and is more robust compared to the WhatsApp Business app.

API can also support unlimited number of users and devices, unlike the app - which can be used only on a single device per account.

In addition to quick replies, message templates and automated responses, you can create notifications to send broadcasts to your customers and set timely campaigns and rich media.

With such amazing feauture many Small and medium businesses may want WhatApp Business API. The most convenient way to connect your business with WhatsApp Business API is via a WhatsApp Business Solution Provider such as Interakt

Here's how you can use Interakt: interakt is a platform that enables businesses to leverage WhatsApp for their growth and acts as a managing intermediary, overseeing the application as well as the set up.

Here's you can find more features that Interakt can offer for your business.

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